Yeah, we’re not your average clothing brand, and we’re not trying to be. Founded by Seth Capehart—former naval special operations, Special Agent, and ER doctor (yep, he collects badass titles like trading cards)—and his brother Brock, a fellow spec ops warrior turned entrepreneur, Hard Clothing Company isn’t about comfort zones or taking it easy. It’s about doing hard things and looking damn good while doing them.

We built this brand on a simple but gutsy belief: facing the stuff that scares the hell out of you makes you stronger. We’re here for the ones who never settle—the elite athletes, special forces, first responders, execs, founders, and anyone hell-bent on pushing their limits every single day. We believe in growth. We believe in optimal health and forging an unbreakable mind. And we believe that life is best lived right on the edge of your comfort zone.

So if you’re the kind of person who chooses the hard path on purpose, who’s obsessed with turning weaknesses into weapons, and who takes on every challenge with a "bring it on" attitude, you’ve found your tribe. Because at Hard Clothing Company, we’re not just making gear—we’re building a movement. Wear Hard. Live Hard. Get after it.